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Privacy Policy

By Jonathany | Published on March 18, 2025

Privacy Policy

Last Updated: March 18, 2025

At Beautyvs ("we," "us," or "our"), your privacy is our priority. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website https://www.beautyvs.top/ (the "Site"). By using the Site, you agree to the terms outlined here.


1. Information We Collect

A. Information You Provide Directly

  • Account Registration: Name, email address, and username when you create an account.

  • User Content: Product reviews, comments, or questions submitted to the Site.

  • Newsletters: Email address when you subscribe to updates.

  • Surveys/Quizzes: Skin type, hair texture, budget, and beauty preferences for personalized recommendations.

B. Automatically Collected Information

  • Device Data: IP address, browser type, operating system, and device identifiers.

  • Usage Data: Pages visited, time spent, click patterns, and search terms via cookies and analytics tools (e.g., Google Analytics).

  • Location Data: Generalized geographic information derived from your IP address (not precise GPS data).

C. Third-Party Sources

  • Social Media: If you link accounts (e.g., Google, Facebook), we collect profile names and public data per platform permissions.

  • Partners: Aggregated demographic data from trusted analytics providers.


2. How We Use Your Information

We use your data to:

  • Deliver personalized product comparisons and recommendations.

  • Improve Site functionality, content, and user experience.

  • Send newsletters, updates, and promotional offers (with consent).

  • Conduct research on beauty trends and user preferences.

  • Prevent fraud, enforce Terms of Service, and comply with legal obligations.


3. Legal Basis for Processing (GDPR Compliance)

If you reside in the European Economic Area (EEA), we process your data based on:

  • Consent: For newsletters and personalized marketing.

  • Contractual Necessity: To fulfill account registration or user requests.

  • Legitimate Interests: Site optimization, fraud prevention, and analytics.


4. How We Share Your Information

We do not sell your data to third parties. Limited sharing occurs with:

  • Service Providers: Hosting, payment processing, and email delivery partners (e.g., AWS, Mailchimp).

  • Analytics Tools: Google Analytics, Hotjar, or similar platforms (anonymized data only).

  • Legal Compliance: If required by law, subpoena, or to protect our rights.

  • Business Transfers: In mergers, acquisitions, or asset sales (users will be notified).


5. Cookies and Tracking Technologies

  • Essential Cookies: Required for Site functionality (e.g., login sessions).

  • Performance Cookies: Track usage patterns to improve performance.

  • Advertising Cookies: Enable personalized ads via partners like Google Ads.

  • Social Media Cookies: Share content on platforms like Instagram or Pinterest.

Manage Preferences: Adjust settings via your browser or our Cookie Consent Tool.


6. Data Retention

We retain your information only as long as necessary:

  • Account Data: Until deletion request or 2 years of inactivity.

  • Marketing Data: Until consent is withdrawn.

  • Legal Obligations: As required by tax, audit, or legal records.


7. Your Privacy Rights

Depending on residency, you may:

  • Access/Update: Request a copy of your data or correct inaccuracies.

  • Delete: Ask us to erase your data (exceptions apply for legal compliance).

  • Opt-Out: Unsubscribe from emails via the "Unsubscribe" link.

  • Restrict Processing: Limit how we use your data.

  • Data Portability: Receive your data in a machine-readable format.

Submit Requests: Email [email protected] or use our Data Request Form.


8. International Data Transfers

Data may be transferred to and processed in countries outside your residence (e.g., U.S. servers). We use GDPR-approved safeguards like Standard Contractual Clauses (SCCs) for EEA users.


9. Children’s Privacy

The Site is not intended for users under 13. We do not knowingly collect data from children. Parents/guardians may contact us to delete inadvertently collected information.


10. Security Measures

We employ industry-standard safeguards:

  • Encryption: SSL/TLS for data transmission.

  • Access Controls: Limited to authorized personnel.

  • Audits: Regular vulnerability assessments.

Note: No method of digital storage is 100% secure.


11. Third-Party Links

The Site may link to external websites (e.g., retailers, blogs). We are not responsible for their privacy practices.


12. Changes to This Policy

Updates will be posted here with a revised "Last Updated" date. Material changes will be notified via email or Site banners.


13. Contact Us

For questions, requests, or concerns:

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